Who Dares Wins in Business

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​A business analogy that unlocks the secrets of Britain's Special Air Service Regiment and how it applies to business life 

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Joff Sharpe's book WDWiB was first published in 2014 and now, in 2025, updated and in collaboration with Prof. Gong Yuzhen of Peking University the book has been re-published in Chinese. 

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For English speakers the book is also now available as an Udemy course at: https://www.udemy.com/user/joff-sharpe-2/